There are two ways to approach an SEO project: tackle one piece at a time or build assets that let you learn and move forward each month. At Potion Services we prefer the latter.
We combine content aligned with real searches, custom automation and appropriate distribution. We do not promise magic or the top position in thirty days; we show our work and let the results support the conversation.
An article about Brave generated around 3,000 dollars in affiliate revenue. The website was also cited in a master's dissertation, Hostalia, Telefónica and elhacker.net.
It was not an isolated coincidence: intent, structure, distribution and timing.01
From working article by article to having a system
For over a year we developed La Plantilla y el Publicador, our own Node.js software connected to WordPress, OpenAI models and various databases. It integrates data and image extraction, editorial rules and case-specific programming.
Its purpose is not to churn out generic, repetitive text. A database can turn real information about towns, applications or films into useful pages; rules control the structure and CSS templates give extra attention to content that needs it.
Scaling without control produces more URLs. Scaling with a system builds an asset.
02
How we work on an SEO project
- 01
Map the opportunity
Sector, competition, keywords, rankings, authority, indexing, traffic sources, content and style. Before choosing an action, we confirm whether SEO makes sense for the business.
- 02
Manual + programmatic content
Key pages are created manually. Long-tail content can scale using AI, databases and our own rules.
- 03
Distribution and links
We combine mentions, collaborations, and authority, niche or Eco-tier links according to the starting point and goals.
- 04
Iteration
Each month we review results and decide where to put more effort. The report is short, understandable and useful for making decisions.
SEO usually starts slowly. When content, signals and authority align, growth can become sustained and cumulative.
03
Why software matters
It lets us publish directly, build consistent series and maintain hundreds of local URLs without turning the project into an operational mess.
We can also coordinate multilingual versions with Polylang, manage duplication and avoid hreflang issues. The less time mechanics take, the more time remains for strategy and review.
04
What it looks like when it works
The method also adapts to clients such as Conservas Hoya or Català-Reinón: the volume, content type and signals change, but the commitment to measurement remains.
05
Are we a good fit?
Show us your website and tell us what you have done so far. We will not offer you the top position on Google in thirty days. We can propose months of serious work, explain what we are doing and build foundations that do not depend on a single trick.
If you want measurable growth and can give the process time, we will have plenty to discuss.